I don’t know if it’s just a Detroit thing, but there seems to be an increasing value in being a local company serving local customers. This is not to say that there isn’t value in having national or international customers. And maybe it’s more obvious here as the community bonds and works together to try to rebuild Detroit and the state economy. But, I do think there is something to be said for companies reaching out to serve local customers instead of always looking out to the horizon. [Read more…] about The Increasing Value in Being Local
Strategy
Developing a Mobile Strategy
Just like social media, mobile should be treated as one tool in your overall marketing toolbox. To use mobile properly, it makes sense to consider how your organization should use it within an overall marketing strategy. To help get you thinking about what mobile might be able to do for your company, take a look at this slide deck by Jeremiah Owyang… [Read more…] about Developing a Mobile Strategy
Caution! What value message are you sending with Groupon?
Social discounting sites like GroupOn, Living Social, Facebook deals, etc. are all the rage. Consumers love a great deal and businesses get more traffic. Win win, right? Maybe. Have you thought about how more traffic might affect your current customers? What about the costs of the extra traffic? And what message are you sending to your customers about the value of your products? Before you decide to use one of these sites to drive short term traffic to your business, you should consider some of the long term effects… [Read more…] about Caution! What value message are you sending with Groupon?