Software Development Management
So what’s going to happen this year related to the Internet & Business? How well did I predict what was going to happen in 2010? First, let’s look back at my predictions for 2010:
And how did I do with these predictions?…
[Read more…] about Predictions for 2011 & Scorecard for 2010
There are legal and best practice guidelines for how social media should and can be used by companies (Disclaimer: I don’t claim to be a lawyer. For legal guidance on these issues, please seek one out). The Federal Trade Commission (FTC) has governance over trade and advertising in the U.S. and they have set up guidelines for how social media should be used by companies. While the guidelines are meant to protect consumers, following them will also help you create a reputation for trust. Feel free to read the full guidelines yourself, but here are some general common sense principles that should help:
[Read more…] about Common Sense Guidelines for the Legal Use of Social Media
Being on social media is nothing new. A lot of businesses are on social media. Many are even spending a lot of time and effort on social media. But are they using social media to actually engage their customers? Treating social media as another advertising channel is a big mistake. Here are some social media resolutions that can improve your customer engagement and lead to true return on investment (ROI).
[Read more…] about 7 Social Media Resolutions to Improve Customer Engagement