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Strategy

Sarah Worsham / Dec 10, 2010

Example of a Local Business Using Social Media to Grow

Social Media Examiner interviewed Brian Elliott, founder of Linked OC, on how he’s using social media to grow his business.  Some great tips and ideas from a local business who has made social media work for them.

Bryan Elliot from Michael A. Stelzner on Vimeo.

Sarah Worsham / Dec 9, 2010

Identifying 7 of the Most Important People in Your Social Network [updated]

me on delicious network explorerThe whole point of using social media is to build relationships with the right people. In your social network there are probably people who help you out in different ways. Recognizing these people and how they are helping you can help you expand these relationships for the benefit of everyone. Here are 6 of the most important people in your social network, and how they can help:
[Read more…] about Identifying 7 of the Most Important People in Your Social Network [updated]

Sarah Worsham / Dec 8, 2010

Developing a Social Media Content Strategy

books in a stack (a stack of books)Having a good content strategy is a vital key to any successful social media strategy. You may be connecting with the right people in the right places with the right message, but if you don’t have content they’re interested in, you’ll eventually fail (at least in engagement).  No one communicates in a positive way with brands on social media just because they’re there. Nor do people care about your marketing messaging. They want to know what’s in it for them, and that’s usually great content.
[Read more…] about Developing a Social Media Content Strategy

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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