A while back I purchased a Kindle from Woot.com, the online store and community which offers a deal on just one item per day (which was recently acquired by Amazon). To inspire me to purchase from them again, they sent me a hilarious email (see below) with a link to a deal on a Kindle cover with a book light. Far from your normal followup marketing email, Woot.com’s email was well written and funny enough that I read it all the way through (plus it got forwarded and blogged). As I’ve said before, a bit of humor can be good for business (also shown by Sharpie) and can inspire, not only repeat business, but customer loyalty and evangelism.
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Strategy
Review: SocialSeek for Social Media Monitoring
One challenge with social media is keeping track of all the conversations and times that your name or company name is mentioned. SocialSeek provides real-time results for news, topics, brands or keywords in a specific location or anywhere from either a desktop or mobile application. Search by keyword and location, or just one or the other. Save searches and view updated results automatically every 30 minutes. SocialSeek makes it easy to keep track of what’s being said about your company and brand.
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Brian Solis – Do Companies have a False Belief in Numbers?
Everyone gets caught up in how many fans, followers, visitors, commenters, etc. they have for their brand. What do these numbers actually mean? Are businesses getting caught up in a numbers game instead of understanding what their customers need and want? Some thoughts from Brian Solis & Chris Beck.
What do you think?