Engaging customers is all the rage with businesses big or small. Companies are adding communities, comments and reviews to their websites to encourage feedback and conversations. This is all good. However, if you ask for feedback from your customers, be ready to respond when they give it. Not responding is worse than never asking in the first place. [Read more…] about Be Ready to Respond if You Ask for Feedback
Strategy
Blogging Daily vs. Blogging Weekly
Thinking about blogging for your business? Wondering about the effectiveness of taking the time to blog daily vs. blogging weekly (or whenever)? Established blogger Justin Kownacki, who was blogging daily, decided to try blogging weekly for a few months to see what effect it would have on his traffic. That one post per week would be well-thought out instead of scrambling to post 5 times per week. He found that blogging only once per week does not guarantee a high-impact read of the one post and also dropped his traffic considerably.
According to Google Analytics, I had:
- 7,500 page views in April
- 7,491 page views in May
- 3,583 page views in June
- 4,877 page views in July
Finally, my Alexa ranking hovered around 162,000 when this experiment began; it’s currently at 245,546 as I type this. – What I’ve Learned From Blogging Weekly Instead of Daily – Justin Kownacki
A Company’s Website Design and its Ability to do Business
This is a guest post from James Mowery, a computer geek who writes about technology and related topics on his blog, led tv.
The design and overall layout of a company’s website is of utmost importance when it comes to attracting customers and encouraging them to use that company’s services. One of the very first things many people notice about a company’s website is the aesthetic appeal and whether or not it is pleasing to the eyes. The customer will note whether or not the website is easy to use, navigate, and search. If a company’s website is completely disorganized, has clashing colors, or content that is generally just out of place with other aspects of the website, the customer may be turned off from the company.
[Read more…] about A Company’s Website Design and its Ability to do Business