Mark Cuban wrote an interesting post earlier this week on why you should never listen to your customers. Never listening is probably taking it a bit far. After all, customers are the ones giving you money in exchange for your product or service, so you should listen to their feedback and concerns. But I do think there are specific situations when you shouldn’t listen to your customers, which may go against everything you’ve ever heard, but hear me out…
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Strategy
Sazcast Episode 25 – iPad = Shiny Object or Game Changer?
Is Apple’s new iPad a game changer or just a shiny new toy for Apple fans? What games will it change (if any)? What niche does it fill and what impact will it have for business? Quick News – Apple, Hulu, Blockbuster. Web Strategy & Marketing News & Tips.
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Using Negative Feedback to Improve Your Business
Yelp has been in a world of trouble lately. Several small businesses have filed lawsuits against them claiming that Yelp has unfair business practices – namely, soliciting paid accounts for favorable reviews and removing favorable reviews when a business declines. True or not, these allegations have tarnished the reputation of Yelp, whose entire business is built on the trustworthiness of its review system. They could have continued to play the PR war, but instead they decided to use the negative feedback to improve their business.
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