Strategy

Sarah Worsham / Mar 24, 2010

Small Businesses Using Social Media for Real Results

Many small businesses want to use social media, but they may be unsure of how to best use it. Most examples of businesses successfully using social media tend to be large companies with entire departments dedicated to campaigns. Seeing some examples of small businesses using social media may be helpful:

The most obvious benefits are increased customer loyalty and engagement. Less obvious but just as important: Your business will gain exposure not through your own advertisements, but through folks who’ve already been patrons. We’re more likely to trust a Facebook update or Yelp review from a friend than from the business itself. – How Small Businesses Are Using Social Media for Real Results (Mashable)

Sarah Worsham / Mar 23, 2010

More Twitter Followers Isn’t Necessarily Better

We’ve all seen those Twitter accounts – they’re following 24,506 people and have 24,302 followers. They’re in a mad rush to get as many followers as possible by following so many people every day and removing those that don’t follow them back. Having more followers isn’t necessarily a good thing, and the results of a new research project has the data to show it:

To reach this conclusion, the researchers examined the Twitter accounts of over 54 million active users, out of some 80 million accounts crawled by their servers. They then went on to measure various statistics about these accounts, including audience size, retweet influence and mention influence. The conclusion? Those with the largest number of followers may be “popular” Twitterers, but that’s not necessarily related to their influence. High follower counts don’t always mean someone is being retweeted or mentioned in any meaningful ways. – The Million Follower Fallacy: Audience Size Doesn’t Prove Influence on Twitter (ReadWriteWeb)

Sarah Worsham / Mar 22, 2010

Facebook sends more Traffic to News Sites than Google News

All along newspapers have been struggling with Google and how it “uses” their content to fill search results, both on Google News and Google.com. Well, consumer usage of news has shifted:

Hitwise data indicate that visitors from Facebook.com are more loyal to News and Media websites than are visitors from News.Google.com. In particular, among the top 5 Print Media websites in the week ending March 6, 2010, 78% of Facebook.com users were returning visitors compared to 67% from Google News. The figures are almost identical for Broadcast Media, with a 77% returning rate for Facebook.com compared to 64% for Google News. – Facebook Visitors Come Back Again and Again (HitWise)

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