Most PPC (pay-per-click) software is focused on helping advertisers manage bids on keywords, WordStream’s new AdWords Quality Score Management Tools are designed to boost quality scores in Google AdWords campaigns while driving costs down. These tools are now incorporated into WordStream’s flagship PPC product and should make it much easier for AdWords advertisers to develop more cost-efficient and effective campaigns.
[Read more…] about WordStream Helps Advertisers Generate More Qualified Traffic with New Tools
advertisers
Thoughts on Twitter’s Promoted Tweets
Twitter recently revealed phase 1 of their new business model – Promoted Tweets. According to their blog post, Promoted Tweets are regular tweets which advertisers have paid to appear at the top of certain search results on Twitter (and be designated as promoted tweets). These tweets also go out as they normally would – to the public timeline and to anyone following the profile of the brand. This new ad model raises a lot of questions – how will Promoted Tweets be received by Twitter users and will they be an effective means of advertising?
[Read more…] about Thoughts on Twitter’s Promoted Tweets