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Internet Advertising

Sarah Worsham / Jan 3, 2011

7 Social Media Resolutions to Improve Customer Engagement

Sunrise on the BoardwalkBeing on social media is nothing new. A lot of businesses are on social media. Many are even spending a lot of time and effort on social media. But are they using social media to actually engage their customers? Treating social media as another advertising channel is a big mistake. Here are some social media resolutions that can improve your customer engagement and lead to true return on investment (ROI).
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Sarah Worsham / Nov 8, 2010

Understanding the Value of Your Customers

Monopoly ShoeMost business owners know the average purchase amount they get from their customers (amount of sales divided by the number of purchases), but few bother to understand how much value customers give over the lifetime of their relationship with the company. Advertising and marketing is vital to the growth of any company, but knowing how much a customer is likely to spend while they’re doing business with you is important for setting the proper budgets (and expectations).
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Sarah Worsham / Jul 12, 2010

Social Media Insights from a Newbie

As a digital strategist, it’s important to not only understand how to use social media for business, but also to understand pain points when business people go to use it for the first time.  Just watching and helping a client struggle with learning how to use social media offers a lot of great insights.
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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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