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Jan
03
2011

7 Social Media Resolutions to Improve Customer Engagement

By | Marketing, Social Media, Social Networks, Strategy

1 Comment

Sunrise on the BoardwalkBeing on social media is nothing new. A lot of businesses are on social media. Many are even spending a lot of time and effort on social media. But are they using social media to actually engage their customers? Treating social media as another advertising channel is a big mistake. Here are some social media resolutions that can improve your customer engagement and lead to true return on investment (ROI).
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Nov
08
2010

Understanding the Value of Your Customers

By | Analytics, B2B, B2C, Marketing, Strategy

1 Comment

Monopoly ShoeMost business owners know the average purchase amount they get from their customers (amount of sales divided by the number of purchases), but few bother to understand how much value customers give over the lifetime of their relationship with the company. Advertising and marketing is vital to the growth of any company, but knowing how much a customer is likely to spend while they’re doing business with you is important for setting the proper budgets (and expectations).
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Jul
12
2010

Social Media Insights from a Newbie

By | Marketing, News & Notes, Social Media, Social Networks, Strategy

2 Comments

As a digital strategist, it’s important to not only understand how to use social media for business, but also to understand pain points when business people go to use it for the first time.  Just watching and helping a client struggle with learning how to use social media offers a lot of great insights.
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Mar
23
2010

Google has a Self-Centered Need for Speed

By | News & Notes, SEO

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Google has been pushing everything on the web to be faster, faster.  Is this all for the greater good?  Or does Google have a more self-serving intention?

Google’s need for speed boils down to one very simple thing: money. It realized long ago that every millisecond improvement in pageload times on its search engine resulted in more searches, and thus more search ads served and clicked on. The opposite is also true. Google once did a study showing that delays of 100 to 400 millisecond in showing search results translated into up to 0.6 percent searches. Multiply that across the billions of searches done on Google and it starts to add up to real money, perhaps tens of millions of dollars per quarter. – Google’s Need For Speed Is About Making You Search More (TechCrunch)

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Mar
22
2010

Facebook sends more Traffic to News Sites than Google News

By | News & Notes, Social Media, Social Networks

2 Comments

All along newspapers have been struggling with Google and how it “uses” their content to fill search results, both on Google News and Google.com. Well, consumer usage of news has shifted:

Hitwise data indicate that visitors from Facebook.com are more loyal to News and Media websites than are visitors from News.Google.com. In particular, among the top 5 Print Media websites in the week ending March 6, 2010, 78% of Facebook.com users were returning visitors compared to 67% from Google News. The figures are almost identical for Broadcast Media, with a 77% returning rate for Facebook.com compared to 64% for Google News. - Facebook Visitors Come Back Again and Again (HitWise)

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Oct
21
2009

Provide Your Customers with Something They Want

By | Marketing, Strategy

2 Comments

cupcakebossacafezJust about every client meeting I have includes the question, “what problem are you trying to solve or what benefit are you offering to your customers?”  A lot of the products and services that are for sale do solve a problem or provide a benefit for the consumer, but is that obvious from the marketing material?

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Dec
23
2008

Best of 2008 – Advantages & Disadvantages of Rich Media Ads

By | Internet Advertising, News & Notes

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Rich media ads with which viewers can interact and may contain animation, audio and video. Rich media ads can be powerful way to convey your message, but these types of ads have some advantages and disadvantages:

Advantages

  • Communicate more information – through different types of media (audio, video, interaction). Rich media ads can have video, audio, animation and even small applications or games.
  • Collect more information – either by programming in more sophisticated analytics or simply by asking for information.
  • More clicks - As annoying as these ads are, they are more likely to be clicked on because they catch people’s attention (please follow IAB guidelines), at least during the first week or so.
  • Powerful branding – Even if the ad isn’t clicked on, viewers are still more likely to see and remember the ad than traditional display advertising.

Disadvantages

  • May slow down a website – These ads tend to be larger in file size, which takes longer to download. Even with faster Internet connections being more prevalent, you should be aware of your audience and how many are on slower connections. Even with faster Internet connections, an overly large file or many rich media ads can still slow down a website. If your website is too slow, people will just go elsewhere.
  • May annoy – Since these ads tend to be more visible to viewers, they also can quickly become more annoying. So stick with the IAB guidelines and place ads for short time periods (no longer than a month) to maximize the effectiveness of the ad.
  • More expensive – They are more difficult to create and require a higher skillset. These types of ads are usually more expensive to place on a website as well (because of the larger file size and annoyance factor).
  • May be blocked – Although most people have the software installed necessary to view these ads, it is fairly easy to turn off this option in most browsers and in some ad blocking software. However, as more websites use the same technology to increase their interaction and functionality, viewers are less likely to block the ads.

If you are aware of these advantages and disadvantages, you can make an informed decision about purchasing these types of ads (or allowing them to be displayed on your website or blog).

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May
22
2008

Rich Media Ads – Advantages & Disadvantages

By | Internet Advertising

4 Comments

As discussed in Types of Online Advertising, rich media ads with which viewers can interact and may contain animation, audio and video. Rich media ads can be powerful way to convey your message, but these types of ads have some advantages and disadvantages:

Advantages

  • Communicate more information – through different types of media (audio, video, interaction). Rich media ads can have video, audio, animation and even small applications or games.
  • Collect more information – either by programming in more sophisticated analytics or simply by asking for information.
  • More clicks - As annoying as these ads are, they are more likely to be clicked on because they catch people’s attention (please follow IAB guidelines), at least during the first week or so.
  • Powerful branding – Even if the ad isn’t clicked on, viewers are still more likely to see and remember the ad than traditional display advertising.

Disadvantages

  • May slow down a website – These ads tend to be larger in file size, which takes longer to download. Even with faster Internet connections being more prevalent, you should be aware of your audience and how many are on slower connections. Even with faster Internet connections, an overly large file or many rich media ads can still slow down a website. If your website is too slow, people will just go elsewhere.
  • May annoy – Since these ads tend to be more visible to viewers, they also can quickly become more annoying. So stick with the IAB guidelines and place ads for short time periods (no longer than a month) to maximize the effectiveness of the ad.
  • More expensive – They are more difficult to create and require a higher skillset. These types of ads are usually more expensive to place on a website as well (because of the larger file size and annoyance factor).
  • May be blocked – Although most people have the software installed necessary to view these ads, it is fairly easy to turn off this option in most browsers and in some ad blocking software. However, as more websites use the same technology to increase their interaction and functionality, viewers are less likely to block the ads.

If you are aware of these advantages and disadvantages, you can make an informed decision about purchasing these types of ads (or allowing them to be displayed on your website or blog).

If you found this post helpful, please consider signing up for our free newsletter or subscribing to Sazbean.com through our RSS feed or email.

Need Help with Rich Media Advertising or Internet Advertising? Get started with a free consultation or contact us for a quote.

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