If you’re wondering how to use social media for your business, it’s really not difficult — you should do the same things that you would do if a potential customer was in your store. Listen to see whether or not they have questions, reply to any questions or concerns in a timely manner, and above all, be human. MarketingProfs has this great article on how an old business – Amtrak – has been successful with social media:
The lessons are simple, and they should be applied by any business using social media to connect with customers.
1. Listen relentlessly. I was shocked that this “old-school” business was so attentive to the pulse of social media.
2. Reply immediately. Not only will you impress the daylights out of customers, you’ll also defuse tension and often turn it into a positive.
3. Have a human voice. I love the fact that whoever was monitoring the Amtrak Twitter account was not at all above shilling for a raise! — Three Timely Social Media Lessons From an Old Business by Steve Woodruff