Software Development Management
It’s the end of another year and we’re highlighting the best posts of 2009…(originally posted March 25, 2009)
On Monday, we talked a bit about various branding strategies and why you should consider picking one to help your business and marketing strategies. With each branding strategy comes both advantages and disadvantages that you should be aware of.
[Read more…] about Best of 2009: Advantages & Disadvantages of Different Branding Strategies
If you’re going to make some sort of guarantee or have a marketing message, it’s very important that you say what you mean (and vice versa). When consumers go out of their way to pick your brand based on your message, you want to make sure that they get what they think they’re getting. If a customer thinks you mean one thing, and finds out it isn’t so, they won’t just be confused, they’ll be a little peeved – which can undo all the effort you’ve spent marketing the message in the first place.
In today’s service and knowledge economies, it can be difficult to tell an expert from a newbie. If someone asks you to prove that you know what you’re talking about, can you?