Software Development Management
Last night I was a bar/brewery for a pr/social media meetup. I love this bar. It has free wireless, good food, great beer and no smoking. It’s a bit of a haul from where I live, but I still make it a point to meet people there, tell people about it, and give them as much business as I can. I am an enthusiastic customer.
[Read more…] about A Missed Opportunity to Connect with an Enthusiastic Customer = PRFAIL
So many of us are so busy running our businesses that we forget exactly who we are – what our company stands for and what we provide to our customers. This can lead to some huge business problems, such as branding and reputation problems, as well as not understanding where to spend money to reach our actual customers. Taking a few minutes to think about who you are – in terms of what your customer thinks, can really help you target the right audience with the correct message, saving you both time and money in the process.
We’re in the market for a financial advisor. Stop! Before you start spamming us with phone calls or emails – we’re not interested. What we’re looking for is a financial advisor that we’d feel comfortable going out to the bar with – someone who is recommended by someone else we trust. In this case, I don’t care what your resume is, or who your other clients are (unless I know them personally) or what they say, or what references you can provide. The service you’re selling is something that affects me personally and it’ll take several years before I know whether or not you’re full of it.
[Read more…] about When References & Testimonials Aren't Enough…