Yelp has been in a world of trouble lately. Several small businesses have filed lawsuits against them claiming that Yelp has unfair business practices – namely, soliciting paid accounts for favorable reviews and removing favorable reviews when a business declines. True or not, these allegations have tarnished the reputation of Yelp, whose entire business is built on the trustworthiness of its review system. They could have continued to play the PR war, but instead they decided to use the negative feedback to improve their business.
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branding
Vanity Searches Should Be an Important Part of Your Routine
Wondering what people are saying about you or your brand? One of the most powerful tools to keep up what people think is to do a vanity search from time to time. A vanity search is a search (usually on Google) for your name, company name or brand name (really should be doing all of them). Ideally you should own the first page of results – meaning you’ve written or posted everything there. But when a results from someone else shows up, it’s an opportunity for you to take action.
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Best of 2009: Advantages & Disadvantages of Different Branding Strategies
It’s the end of another year and we’re highlighting the best posts of 2009…(originally posted March 25, 2009)
On Monday, we talked a bit about various branding strategies and why you should consider picking one to help your business and marketing strategies. With each branding strategy comes both advantages and disadvantages that you should be aware of.
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