Is blogging right for your business? If you’re considering adding a blog to your business website, Marketing Moves to the Blogosphere from the Washington Post is worth a read. It includes information from Bill Marriot’s blog for Marriot International and the blog for Viget Labs.
“It’s a phenomenal promotion vehicle for a company, or a great crisis tool or a great customer service tool,” said Geoff Livingston, a public relations strategist and social media expert.- Washington Post – Marketing Moves to the Blogosphere
Matt Cuts, who works for Google, also has 3 Tips for “company blogging”.