You may think that social media is a great tool for promoting your business. You can get your message out to a lot of people for relatively little money and time. However, if all you’re doing is promoting yourself, people see that. And they stop listening. Using social media selfishly can actually hurt your business. To use social media effectively, you need to change how you do business.
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Business
Consumer Preferences Can Put You Out of Business
I’ve been in Germany this week studying the European business environment at the WHU. In studying Germany in particular, we discussed an interesting insight. While cultural differences in other parts of the world are expected, fundamental differences in how consumers consume is sometimes overlooked. Beyond just consumer preferences, the way people purchase products here is very different than in the US or other parts of Europe.
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Cultivating Relationships with the Influencers in Your Network
Influencers are people in your network who are really interested in what you do. They amplify your message by passing it on through retweets, comments, and sharing, increasing the number of people you reach. Influencers are important both offline and online for expanding your potential business opportunities.
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