If you had the opportunity to fly first class for free from the UK to NYC, what would you be willing to put up with in return? Would it bother you if the airplane was absolutely covered in ads both inside and out? If the ads were piped in over the sound system? If ads were constantly playing on the video screens? If every thing that could have an advertiser did, would that bother you? Would it be worth the free flight?
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Business
Is a Sense of Humor Good for Business?
It’s April 1st – April Fools Day. If you work in an office, keep an eye out for pranks. And if you browse the web, you’ll need to take everything with a huge grain of salt today. Many tech businesses (notably Google) jump right into the April Fools fun with sometimes subtle jokes across their online properties. While all in good fun, is having a sense of humor also good for business?
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Using Social Media to have a Conversations over the Counter
Small businesses excel at forming connections with their customers and network. Well before the Internet and online social networks, small businesses had real life social networks where they probably knew just about everyone in their town or village. Being part of a community is still important for any small business, but the Internet and online social media allow the reach to be extended to customers and partners that would never have been reached otherwise.
I grew up in a small town. My dad owned a saloon. I’ve been thinking a lot about his social networks and how they relate to what I do online. Truth is what my dad did with his cash register I do with my computer … the biggest difference is the speed and reach of the Internet. And I believe that entrepreneurial view is what gives every small biz an advantage in establishing a web presence using social media tools – Why Small Town Small Biz Has an Advantage at Using Social Media Tools (Small Biz Survival)
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