Software Development Management
Reader Sandi asked about how she can make it easier for readers to share posts on her blog (Thanks for the question, Sandi!) She noticed that I have a “Share this Article” link on all my posts and asked about how to add that to her own blog. The “Share this Article” link is added via a plugin for WordPress.
[Read more…] about Ask Sazbean – How do I make it easier for readers to share my blog posts?
I just finished reading Gary Vaynerchuk’s new book, Crush It!: Why NOW Is the Time to Cash In on Your Passion
(amazon link), and I wanted to share my thoughts with you via video:
I think this is a great book to read if you own a business and are wondering how to use social media.
Have you read this book? What do you think?
If you’re interested in reading the book, here’s the link:
(Amazon link)About Gary, from his blog, http://garyvaynerchuk.com:
Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. As his viewership swelled to over 80,000 a day, doors opened to a book deal, several national TV appearances, and a flurry of speaking engagements around the world. Gary’s dual identity as both business guru and wine guy has made him the “Social Media Sommelier.”
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A lot of businesses know that using social media is important, but they’re not sure how to measure how well they’re doing or how it’s giving them business. Some effects of using social media are difficult to measure directly, since they involve building relationships and improving long term sales, but there still are some general measurements you can use to help you get a feel for how you’re doing overall: Attention, Influence & Conversion.
[Read more…] about Breaking Down Social Media Measurement – Attention, Influence & Conversion