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Sarah Worsham / Jun 18, 2009

Thoughts on The National Summit #tns09

nationalsummitAs mentioned, I attended the National Summit yesterday here in Detroit.  I was lucky enough to attend for free as a student, but I only went to the last day.  Still, if you were able to follow my Twitter feed, you know there was some interesting and valuable conversations.  I’ll provide them again here and then move into some of my thoughts from the day:

  • At national summit #tns09 horrible signage made for an adventure. No plugs in room should make coverage spotty.
  • I wish people would get off the web 2.0 kick. That’s old news #tns09
  • Looked over and there’s a little bird hopping around in the Renaissance ballroom – bit unexpected #tns09
  • I’d be interested in a discussion about how to manage and engage different generations of workers #tns09
  • we’re in detroit and auto industry is important but we need to get beyond relating every issue back to it. Broaden your thinking #tns09
  • Jim balsillie (RIM) – few think strategically about technology – don’t get caught up in the device but what transformation it enables #tns09
  • Micheal Klein – in recession there are more needs than ever = opportunities to innovate and grow #tns09
  • Micheal Klein – marvel comics announced they are bringing back Capt America – the US needs a hero with super powers as a role model #tns09
  • I never thought I’d admit it but MS has some cool tech (surfaces, tagging, touch screen) I blame @joshholmes #tns09
  • Deborah wince-smith – son is getting engineering degree – forced to integrate multidisciplines of education to innovate #tns09
  • John mao – concept of classroom in us needs to change – we’re stuck in a system based on farming schedules – innovation in education #tns09
  • John mao – innovation is in danger of becoming the new buzzword of the century #tns09
  • Alan mulally – innovation is a process enabling technology to provide what people actually want (add value to their lives) #tns09
  • Steve ballmer – learned everything that’s important about life when he lived in Detroit #tns09 woot!
  • Aneesh chopra – need to use technology to create mashups of data, devices, & entreprenurial vision #tns09
  • Steve ballmer – bing – need to be tenacious and patient and keep up a high rate of innovation for the long run #tns09
  • Steve ballmer is really passionate that patience, investments for long term and education are key to sustaining innovation #tns09
  • Steve ballmer – lots of people here still using paper – tech hasn’t solved their problems yet #tns09

I think the idea behind this conference was brilliant – bringing together CEOs, thought leaders, business people and students to have some conversations about the issues facing us as a country.  But, I think that they could have a done a better job of encouraging conversation between audience members.  Most of the conversations were between panel members and the audience. I think it would have been awesome if they had scheduled some specific networking events – maybe even about certain issues or industries to encourage these conversations. (I’m not sure what was done on the first two days, however).  And a lunch where you were “forced” to sit down at a table with people from different industries and experience would have broken down some of the traditional barriers.  One thing I noticed is that many people did know each other, but you had cliques forming – CEOs over here – students over there – companies all together – that I think stiffled some of the truly collaborative conversations which could have been had.

They did try to encourage a conversation online on their blogs and bulletin boards.  As a student we were “required” to post at least one response to a blog and two to the discussion groups.  But this forced posting did nothing to really foster conversations.  The levels of students went from high school up through graduate level college, which doesn’t necessarily provide balanced levels of interesting ideas.  Since there were no plugs in the conference rooms and we were supposedly not allowed to use cell phones, there was very little conversation online during the actual conference (I obviously broke with the cell phone rule in order to Twitter).

Overall I think the conference was a bit of a dichotomy – foster conversations but no way to have them – old guard (executive management) and new guard (students) – Twitter and Facebook during the conference but no cell phone use – use of new media and technology but no way to use them during the actual conference.  I think the conference had a lot of value in terms of things that were brought up, but I think the conversations and engagement would have been more productive if they had taken more steps to foster more interaction during the conference.

Technorati tags: national summit, conference, detroit, strategy, business, innovation

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Sarah Worsham / Jun 12, 2009

Tetherball – A Thousand Times Worse Than Loyalty Cards

theftgrey_pumpkinAs you may be aware – I hate loyalty cards.  I think they’re a pain in the butt and offer way more reward to the company than to me.  I don’t mind loyalty programs, but I want the burden to be on the company to keep track of what I’ve purchased and my rewards.  This may be what led to the development of Tetherball, which is a service that connects mobile advertising & marketing directly with individual consumers via a small rfid chip on their mobile devices.  Marketers and advertisers seem to be estatic about the possibilities, but to me, it sounds a thousand times worse than loyalty cards.

Security Issues

While it sounds convenient to have a sticker on your mobile device that can interact with devices at a store, there’s usually very little security in current rfid technology.  This means that anyone with the proper device can read the information that’s stored on the rfid chip.  There’s no way for the owner of the mobile phone to turn off the rfid or control what information is on it or who can access it.  There’s also nothing to stop the store that gave you the chip from tracking you in places you may not know about.

Awareness Issues

I wonder just how much people who are using these rfid devices understand how the company is using their information.  Are they aware of the possible security and privacy risks?  Are the companies devulging any of these possible issues?

Scaling Issues

Even if you like the idea of a rfid chip for a loyalty program, how is it going to work when all the loyalty programs start doing it?  Is your mobile device going to be covered in stickers?  Just think about how many loyalty cards many people carry – watch the next lady with a big purse shuffle through a card deck looking for the proper card.  Will the companies be able to access the information on the other chips?

Transferability Issues

What happens when you get a new mobile device?  Will you be able to transfer the sticker to the new device?  Probably not.  So you’ll have to go through some sort of new sticker transfer process.  What if you have multiple devices?  Depending on how the technology is implemented, there may be issues with controlling who is actually using the loyalty chip.

Less Invasive Technology

It seems like there would be less invasive ways to use mobile technology for loyalty programs.  Many new phones are smartphones – or Internet enabled, which means they’re able to connect to an Internet website.  Many also have the ability to connect to wireless hotspots.  As the price for these devices comes down, more people will have them.  A company could use their wireless network in-store to easily create the same sort of loyalty programs without having the issues presented above in an rfid chip.

What Would You Do?

Is there a company you trust enough to put a rfid chip on your phone?  Are you concerned about your privacy and security of your information?  What do you think?

(photo by grey pumpkin @ Flickr CC)

Technorati tags: tetherball, loyalty programs, mobile, marketing, mobile advertising, business, reward programs

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Sarah Worsham / Jun 9, 2009

Book Review – Don't Make Me Think, 2nd Edition

dontmakemethinkcoverMost of us who are practitioners of website usability know that a good deal of good design, and good usability, is just applying some common sense.  Steve Krug’s book, Don’t Make Me Think (Amazon affiliate link), now in its 2nd edition, brings good web usability to the masses in a short format that can be read during a plane trip (which was one of Steve’s goals).  Steve starts with the basics of web usability, what he terms “guiding principles”, and explains them in a way that will make sense even to CEOs.  Once you understand these “guiding principles”, Steve uses them to illustrate general design principles that every website needs to get right.  Each of the twelve chapters uses examples and big pictures (for the CEOS) to illustrate usability concepts, why they work and why they’re important.

Website usability is more important than ever with a large portion of business research conducted online.  With the rise in popularity of smartphones and other mobile devices, having good usability on multiple platforms will be extremely important.  The principles and examples used in Krug’s book will help any business understand the basics of getting their website into shape so that they can reach a much larger audience (and stop annoying their current customers).

Even web designers and usability “experts” will find something useful in Don’t Make Me Think (Amazon affiliate link), even if it’s just a great quote for a blog post on usability.  I found some good quotes that you may see in future posts, but I also found some great new ways to illustrate usability principles that will help get the why across to businesspeople (which can be difficult, as we all are aware).  Don’t Make Me Think (Amazon affiliate link) was a quick and enjoyable read, even for someone very familiar (and passionate about) with web usability.  I recommend giving it a read, no matter what your business role.

If you’ve read the book, I’d love to hear your thoughts.

Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition (Amazon affiliate link)

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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