Sazbean

Software Development Management

Main navigation

You are here: Home / Archives for call to action

call to action

/

Want a Sale? Make the Next Step Obvious

You have traffic coming to your blog or website.  You’re using social media to network and build relationships.  A person comes to your landing page on your site, ready to purchase — credit card in hand — but there are too many choices.  They’re not sure what to do next.  So they give up and leave.

Think this isn’t happening to you? Take a look at your analytics and see how many people are getting to your landing page (they’re interested) and how many people are actually going through with the sale (sales or thank you page).
[Read more…] about Want a Sale? Make the Next Step Obvious

/

Marketing Fundamental: Call to Action

calltoactionHiddedevriesBlogging over at Insights Group today about asking customers to take a specific next step, otherwise known as a call to action:

It may seem obvious, but it’s crucial to ask people to do what you want them to do.  In marketing terms, this is called a Call to Action.  It’s a very important part of every marketing campaign, message or ad.Any time you’re marketing your business, including your website, your brochures, social media, etc., you need to make sure you’re letting people know what you want them to do next.  Should they give you a call for a free quote?  Should they fill out a form with more information? – Marketing Fundamental: Call to Action – Sarah Worsham

If you’d like to know more about calls to action, I hope you’ll head over to Insights for the rest of the post.

(photo by hiddedevries @ Flickr CC)

Read the full article ->