Social media really is most effective when you put together a strategy, have a plan for implementation and can devote at least an hour per day to engagement and content production. The reality is, most small businesses just can’t find an hour per day (sometimes even per week). While it may not be the most effective way to use social media, just 15 minutes per day can gain you some benefits. Here’s how: [Read more…] about Social Media in 15 Minutes Per Day
communication
Common Sense Guidelines for the Legal Use of Social Media
There are legal and best practice guidelines for how social media should and can be used by companies (Disclaimer: I don’t claim to be a lawyer. For legal guidance on these issues, please seek one out). The Federal Trade Commission (FTC) has governance over trade and advertising in the U.S. and they have set up guidelines for how social media should be used by companies. While the guidelines are meant to protect consumers, following them will also help you create a reputation for trust. Feel free to read the full guidelines yourself, but here are some general common sense principles that should help:
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Indicators of Increasing Brand Loyalty in Social Media
Yesterday’s post dealt with using social media to increase brand loyalty. But how do you know if what you’re doing is working? It can be challenging to measure brand loyalty since it often hides amongst other activities like engagement and plain old interest in your content. Unfortunately, there’s not a metric that points completely to brand loyalty, but there are a few indicators that you’re on the right path.
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