Monitoring is an essential part of any Internet or social media strategy. Even if people aren’t talking about your products or company, they’re probably having conversations that would be helpful — either for product development, customer service or marketing. Listening is a huge part of the value of social media and monitoring can help you keep up on the important conversations. Here are the essentials you should be monitoring:
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Vanity Searches Should Be an Important Part of Your Routine
Wondering what people are saying about you or your brand? One of the most powerful tools to keep up what people think is to do a vanity search from time to time. A vanity search is a search (usually on Google) for your name, company name or brand name (really should be doing all of them). Ideally you should own the first page of results – meaning you’ve written or posted everything there. But when a results from someone else shows up, it’s an opportunity for you to take action.
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