Think about the really successful brands. Apple. Coca-Cola. Harley Davidson. Nike. These brands are more than a set of products or a marketing campaign. They connect with customers on an emotional level because they’ve been weaving a compelling story. People want to be apart of those stories. They want to incorporate the brand story into their own personal story (and vice versa). Irresistible storytelling by these companies has lead to amazing brand loyalty.
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connections
Using Social Media to have a Conversations over the Counter
Small businesses excel at forming connections with their customers and network. Well before the Internet and online social networks, small businesses had real life social networks where they probably knew just about everyone in their town or village. Being part of a community is still important for any small business, but the Internet and online social media allow the reach to be extended to customers and partners that would never have been reached otherwise.
I grew up in a small town. My dad owned a saloon. I’ve been thinking a lot about his social networks and how they relate to what I do online. Truth is what my dad did with his cash register I do with my computer … the biggest difference is the speed and reach of the Internet. And I believe that entrepreneurial view is what gives every small biz an advantage in establishing a web presence using social media tools – Why Small Town Small Biz Has an Advantage at Using Social Media Tools (Small Biz Survival)
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