customer

Sarah Worsham / Jan 17, 2014

eCommerce Customer-Centric Sites with Great Design

Men Shopping for Clothing Accessories (Photo credit: epSos.de)

When your entire business is riding on the success of your website to make sales, you have to go beyond a pretty design. You need a site that works for your customers — letting them easily find what they’re looking for as well as all the information they need to make a purchase. Marketing and customer-centric designs don’t have to be contrary. Great marketing is all about what the customers want. eConsultancy has some examples of great eCommerce sites along with commentary on what makes them so good…

I’ve been asking the Econsultancy blog team, as well as a few ecommerce experts, for their suggestions of great ecommerce sites.

I’ve picked the rest, some because they offer an excellent all round experience, others for specific aspects which others can copy/learn from…. — Which ecommerce sites are getting it right? Here’s 21 of the best… by Graham Charlton

Sarah Worsham / Jan 14, 2014

Instead of Customers Attract Enthusiasts

Building awareness for your business is a marketing problem. But what if your product was so awesome that everyone told their friends about it? What if your customers were so happy with what you’re selling that they did all your marketing for you? That’s the difference between having customers who just buy your product and having enthusiasts who promote your product. Attracting enthusiasts isn’t something you can do with better marketing or advertising — you have to have an amazing product.

If your startup, your non-profit or your event is suffering because of a lack of awareness, the solution isn’t to figure out some way to get more hype, more publicity or more traffic. Those are funnel solutions, designed to fix an ailing process by dumping more attention at the top, hoping more conversion comes out the bottom….No, the solution lies in re-organizing your systems, in re-creating your product or service so that it becomes worth talking about. —“Our biggest problem is awareness” by Seth Godin

Sarah Worsham / Dec 1, 2010

Social Media as a Vital Customer TouchPoint

When you’re thinking about your customer touchpoints, are you considering other ways customers may try to communicate with you or about you? Are your company or products mentioned on social media by customers having problems? While you may have the greatest customer support process in the world, it’s only good if people are actually using it to let you know about problems. Even if you’re not doing any other type of social media outreach, at the very least, monitoring for mentions of your company and products can go a long way for improving your online reputation.
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