• Skip to content
  • Skip to primary sidebar

Sazbean

Software Development Management

Main navigation

  • Home
  • About
You are here: Home / Archives for Design

Design

Sarah Worsham / Mar 24, 2009

Want to Think More Creatively? Try Reading Something Different

creativitybohmanIf you’re like me, you have a stack of books about business and marketing lined up to read.  But when it comes to before-bed reading, I usually reach for something a bit different.  I’ve found that if I read a book for pleasure before bed instead of for work or school, I have better dreams and feel more energized and creative the next day.  My genres of choice are sci-fi, fantasy and historical fiction. My sister, who is a PhD candidate at Johns Hopkins has the same experience.

I imagine that doing anything creative – that allows the brain to focus on something other than work – can be energizing. I think that too often we get caught up in all the work we do, in the rat-race, and forget to slow down and give ourselves some freedom.  I still get great ideas from reading books for work or school, but I think that I get the energy and motivation to do that by allowing myself to indulge in more personal pursuits from time to time.

How do you stimulate your creative juices?

(photo by Bohman @ Flickr CC)

Technorati tags: business, creativity, design, innovation

Liked this post? Consider subscribing to our RSS feed or our weekly newsletter.

Sarah Worsham / Mar 19, 2009

Use Co-Creation to Create Products Your Customers Will Actually Buy

From Wikipedia:

Co-creation is the practice of product or service development that is collaboratively executed by developers and stakeholders together.

creationleansYour customers know what they want – or at least what they don’t want.  They have a good idea of what works and what doesn’t and what types of features they’d like to see in a particular product.  Usually companies base their product offerings on research conducted on focus groups or small groups of customers.  But the power of the Internet allows companies to communicate with a much larger percentage of their customers (at least for most products).

Co-creation is the process of tapping into the knowledge your customers have to create products they are actually willing to buy.  This process does not necessarily have to be online, although online does provide some great opportunities for 2-way communication.  The important part of co-creation is actually using this feedback to improve and create your products, which may take a few organizational changes.  Companies who successfully implement co-creation practices have internal processes for having 2-way conversations with their customers and using that information to improve their customer experiences. Using co-creation, you can more closely meet your customers’ expectations for your products while improving both ROI and customer satisfaction.

(photo by leans @ Flickr CC)

Technorati tags: co-creation, design, product management, business, product marketing, product development, customer service, marketing, customer-centric

Liked this post? Consider subscribing to our RSS feed or our weekly enewsletter.

Sarah Worsham / Mar 17, 2009

Good Website Usability Means Not Making Your Visitors Think

usabilitytashmahal1Good websites are designed to be both easy to use and attractive.  When visitors come to a website they don’t want to have to think about how to accomplish whatever it is they came for.  They shouldn’t have to search for links or content or the right button to click.

Well designed products have buttons in the right places and use pictures, symbols and actions that people intuitively feel comfortable with.  The same is true of websites.  People expect search boxes to be in a certain place (usually upper left) and Submit or Next buttons to be on the right (it helps to think of advancing web pages like turning pages in a book).

Good website usability doesn’t necessarily have to be difficult.  Take a look at your website.  Does everything feel like it’s in the “right” place?  If you’re not sure, ask some customers and colleagues to try to accomplish some specific goals.  For example, if you have an eCommerce site, ask someone to purchase a product for a specific purpose – like a gift for their kid’s birthday.  How easy is it for them to find an item that fits that purpose?  How appealing was the product on the page?  Were they able to find the information they needed to make an informed purchase?  Were they able to actually make the purchase? Get their feedback on whether anything seemed difficult or out of place (usability is the practice of methodically testing how users interact with something and then using that information to arrange items to make it easier to use).

Having a well designed website is important because it will affect how many sales and leads you are able to generate from it.  If customers can’t find what they need from your site, they are likely just to go somewhere else instead.

(photo by tashmahal @ Flickr CC)

Technorati tags: usability, website design, good websites, business, design

Liked this post? Consider subscribing to our RSS feed or our weekly enewsletter.

« Previous Page
Next Page »

Primary Sidebar

About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

Copyright © 2008 - 2025 Sazbean • All rights reserved.