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E-commerce

Sarah Worsham / Jan 17, 2014

eCommerce Customer-Centric Sites with Great Design

Men Shopping for Clothing Accessories
Men Shopping for Clothing Accessories (Photo credit: epSos.de)

When your entire business is riding on the success of your website to make sales, you have to go beyond a pretty design.  You need a site that works for your customers — letting them easily find what they’re looking for as well as all the information they need to make a purchase. Marketing and customer-centric designs don’t have to be contrary.  Great marketing is all about what the customers want.  eConsultancy has some examples of great eCommerce sites along with commentary on what makes them so good…

I’ve been asking the Econsultancy blog team, as well as a few ecommerce experts, for their suggestions of great ecommerce sites.

I’ve picked the rest, some because they offer an excellent all round experience, others for specific aspects which others can copy/learn from…. — Which ecommerce sites are getting it right? Here’s 21 of the best… by Graham Charlton

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Sarah Worsham / Jan 9, 2014

Bitcoin for eCommerce? Not Likely Soon

The bitcoin logo
The bitcoin logo (Photo credit: Wikipedia)

Bitcoin is all the hype lately — even garnering a spot on Bloomberg TV, where the host’s Bitcoin was promptly stolen because he showed his QR code with his private key.  And this really emphasizes one of the reasons why Bitcoin won’t be used for mainstream eCommerce anytime soon — it’s too technical and difficult to use.  Mmost people don’t use PGP for encrypting their email for similar reasons — too many steps, too difficult and not enough direct impact.   [Read more…] about Bitcoin for eCommerce? Not Likely Soon

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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