You’re busy. You’re trying to run your business and you probably are wearing multiple-hats — marketing, accounting, sales, operations, etc. You want to use social media, but you don’t have a lot of time to spare. While social media can take a lot of time, you can get quite a bit out of it just by devoting an hour a day. Here’s how…
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Is Social Media a Waste of Time?
Ahh, social media. The golden ticket to increased profits and a life time of wealth. All you have to do is setup a Twitter and Facebook profile and start sending updates and magically people will start following and responding to you.
If you believe this, you’ve been lead down the wrong path. While social media may cost less than other marketing methods, it still requires planning, time and patience. If you just jump in without knowing what you’re doing and what you’re trying to accomplish, you may not get the results you expected, leading you to believe it’s all a huge waste of time.
The Wrong Way to Social Network
Social networking (using the social web) is about connecting with people — asking questions, having conversations — basically the same things you would do if you were talking in-person. Yet many companies still treat social media like traditional media — as a way to distribute marketing and advertising messages. While social media does provide a cost-effective way to reach a targeted audience for marketing, the real opportunity is in making personal and human connections with that audience. Here are some of the most commonly repeated mistakes I see when it comes to social networking and using the social web:
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