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Sarah Worsham / Jul 30, 2009

Why RSS is So Important For Your Business That You’re Probably Already Using It

broadcasttakomabibelotMany people I talk to don’t know what RSS is and so they’re confused about how it might be important for their business.  RSS, which stands for Really Simple Syndication, and is sometimes just called a feed, is a way for one website to send out it’s content in a way that other websites and programs can easily read. Most people are actually already using feeds, they’re just not aware of it.

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Sarah Worsham / Jan 15, 2009

RSS Getting Started Guide

rssphotopiahimysyedI recently had a reader ask me about how to use RSS.  He had seen my post about using RSS to monitor his brand, was interested in giving it a try, but wasn’t sure how to get started. So here’s how to get started:

  1. Choose a feed or RSS reader. There are many websites which provide this service – including iGoogle, Google Reader, Bloglines, and My Yahoo.  Most web browsers and some email programs also provide this functionality.  And there are also applications you can download so you can read feeds right from your desktop. You can find a list here or here. I personally like Google Reader because I can read my feeds from any computer and my phone and it stays updated with what I’ve read and haven’t read.
  2. Look for feeds to subscribe to. Feeds will usually be marked with an icon:001_31 or one that says RSS, or you’ll see a link that says subscribe to this site/page.  Sometimes a feed isn’t clearly marked, but the website still has one.  If you don’t see a feed icon, try putting the URL/link to the website into your feed reader – many will detect feeds for you.
  3. Read your feeds. I’m subscribed to many, many feeds.  But I find that I can easy scan what’s going on – without necessarily reading every feed.  It saves the hassle of visiting every single website for updates – but I do still visit some to bookmark a page in delicious or to comment on an article.

So, that’s it.  Pretty simple and straight-forward.  Once you’ve chosen a feed reader, most provide specific instructions on how to use them.  If you have any other questions about how to use RSS, please email me (or leave a comment below).

Technorati Tags: rss, feeds, rss reader, aggregators, business

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About Sazbean


Sarah Worsham (Sazbean) is a Webgrrl = Solution Architect + Product Management (Computer Engineer * Geek * Digital Strategist)^MBA. All views are her own.

Business + Technical Product Management

My sweet spot is at the intersection between technology and business. I love to manage and develop products, market them, and deep dive into technical issues when needed. Leveraging strategic and creative thinking to problem solving is when I thrive. I have developed and marketed products for a variety of industries and companies, including manufacturing, eCommerce, retail, software, publishing, media, law, accounting, medical, construction, & marketing.

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