Yesterday, Ford revealed their new Explorer model exclusively on their Facebook page, and then followed up with live events in North America. The reveal on Facebook was followed by other events, including an online chat with CEO Alan Mulally, among others. How has the use of social media impacted the Explorer launch? Obviously, it’s a bit too early to tell in terms of sales, but let’s take a look at some initial measures…
[Read more…] about Measuring the Ford Explorer Reveal in Real-Time
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Ford Incorporates Social Media Into Explorer Reveal
Ford has been getting a lot of press about revealing the new Explorer on Facebook. The initial reveal happened exclusively on Facebook at 7:40am EST, with followup events throughout the day. Reveal events are still happening as part of regular tv & press events in major cities. I can’t help wonder if the coverage online is helping or hurting their more traditional events. Pictures of the Explorer, along with video and press coverage are already all over the web. How do people feel who are attending events where the Explorer is still hidden by a sheet? Does it lower their excitement? Or does it make people want to see it in person even more?
The use of social media has certainly created quite a buzz and people definitely are talking about the new Explorer, which is what any company wants, right? Like the recent Old Spice campaign, only time will tell if these tactics will help them sell more cars.
What do you think? Do you like the new Explorer? What do you think about Ford’s use of social media during the reveal?