Easy task, at a first sight: defining what exactly can be considered a ‘rich media ad‘. It is, of course… a ‘rich media ad’, as in a display ad taken one step further. Surely, this is not a definition. But it was pretty much all I could gather – from people who work in the online advertising industry and especially agencies. – Ad Operations Daily – What is Rich Media in an Online Advertising Context?
You may have heard of rich media when reading about how to advertising your business website. Ad Operations Daily has some good information on what classifies rich media and we also covered the topic in:
Rich media ads can be very effective (and usually more expensive) in advertising your products and services, but understanding what rich media is and is good for will increase your return on investment (ROI).