Ahh, social media. The golden ticket to increased profits and a life time of wealth. All you have to do is setup a Twitter and Facebook profile and start sending updates and magically people will start following and responding to you.
If you believe this, you’ve been lead down the wrong path. While social media may cost less than other marketing methods, it still requires planning, time and patience. If you just jump in without knowing what you’re doing and what you’re trying to accomplish, you may not get the results you expected, leading you to believe it’s all a huge waste of time.
