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Want a Sale? Make the Next Step Obvious

You have traffic coming to your blog or website.  You’re using social media to network and build relationships.  A person comes to your landing page on your site, ready to purchase — credit card in hand — but there are too many choices.  They’re not sure what to do next.  So they give up and leave.

Think this isn’t happening to you? Take a look at your analytics and see how many people are getting to your landing page (they’re interested) and how many people are actually going through with the sale (sales or thank you page).
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Use Social Media or Don’t – But Commit if You Are

One of the biggest problems companies have when they “do” social media is that they don’t commit to it:

What makes my head turn is when I hear companies say they need social media and when they have it, they treat it simply as another cubicle resource. No support. No appreciation. No success. Just something to have in the portfolio of tools in case a potential client asks. – Dave Murray – I Don’t Care if You Don’t Get It

If you’re going to use social media, then dive in. Learn what it’s about. Commit resources and people to it. Listen. Engage. Communicate.
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Google gets a little Creepy in Quest for Ad Performance

Consumers don’t always buy something the minute they show interest in it.  They may search for information, ask for recommendations, and browse around the web before making their decision to purchase.  This is not that different either online or offline.  It takes quite a few touchpoints with each customer before they actually buy from you.  Since you’re not likely to buy something the first time you see an ad, Google is increasing the chances that you’ll click through on an ad by having those ads follow you around the web… which is a bit creepy.

If someone sees an ad on one site, Google can now show the same ad or a follow-up ad to just that person when they visit another site which shows Google ads. Since there are millions of sites in the Google Content Network, chances are Google will see them again. The program has been in beta since March, but it is now being rolled out to all AdWords customers. – Google Ads Will Now Follow You Across The Web (TechCrunch)

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