An outpost is a place online that you use to connect with potential customers in order to eventually direct them to your home base. This isn’t just a place where you’re advertising or where you have a profile. An outpost is a place where you’re actively participating and where you’re creating content (or directing content from your home base). Outposts are an important part of your internet strategy because they are places where people will find your content or information for the first time and may lead to opportunities you wouldn’t have had otherwise.
internet strategy
Getting Your 2010 Internet Strategy Off to The Right Start – Home Base
Now that you have your business goal, you can start to think about ways that the Internet can help you achieve that goal. To start off, it will helpful to identify your home base online. Identifying your home base will make it easier to figure out how to use all those social media accounts and online marketing to drive the right traffic to the right place.
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Getting Your 2010 Internet Strategy Off to The Right Start – Pick a Goal
It’s a new year! Time for planning, strategery and general optimism about the year! Whatever happened in 2009, now is the time to figure out where you want to be at the end of 2010 and start taking steps to get there. The first step for any strategy is to decide on a goal. And a good Internet strategy starts with a good business goal. Here’s what I think makes a good business goal…
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