There’s this notion flying around in the real world that if you’re able to use a certain technology – say Twitter – you also know how to use it. What I mean by how to use it is using it in a way to accomplish some sort of goal – like increasing sales for your business. Being able to use any technology is certainly the first step in starting to understand it, but humans use technology for a purpose – and understanding those purposes (and all the ways to use a technology) requires a deeper level of understanding.
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