As I mentioned yesterday, in 7 Social Media Monitoring Essentials, fortunately or unfortunately, keywords are a part of life on social media (and the Internet). Keywords are how search engines provide results and keywords are how we find what we’re looking for. On social networks like Twitter, where you’re limited by the length of the post, keywords are vital for targeting the right audience. So how do you go about finding the right keywords for your content (and to monitor)? Here are a few suggestions…
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Interview with WordStream founder, Larry Kim
Larry Kim founded WordStream, a keyword management tool for PPC & SEO campaigns, in 2007 while he bootstrapped search marketing consulting to pay for development. He secured funding in 2008 and soon after stepped down from the position of CEO to focus on marketing and product development (as VP of product development). WordStream recently released some new features including Google analytics integration and a free keyword tool, which we reviewed. Larry was kind enough to take a bit of time away from his busy schedule to answer a few questions…
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Review: WordStream’s Free Keyword Tool
WordStream offers a paid keyword and seo tool, which they’ve recently updated with some new features (integration with Google Analytics and their free keyword tool, analysis based on different traffic sources). I’m taking a look at the paid keyword tool for a separate review (and to see if we want to use it), but WordStream also released a free keyword tool back in September that I thought I would take a look at. I mostly use Google AdWord’s tools currently.