Marketing and Advertising

Sarah Worsham / Jan 20, 2014

Tips for Improving Contact Form Conversion [Infographic]

The entire purpose of a business website is to get a potential customer to either buy from you, or at least ask questions that propel them down the sales funnel. One of the main ways for customers to contact a business is through a contact form, which are also key conversion methods on landing pages. Designing a contact form that is easy to fill out and still gets the information you need can be tricky. This infographic from Marketing Ninja explores some key ways to improve your contact forms to increase conversions…

Infographic: Contact Forms for the Marketing Ninja (Minja) by Lisa Margetis

Sarah Worsham / Jan 17, 2014

eCommerce Customer-Centric Sites with Great Design

Men Shopping for Clothing Accessories (Photo credit: epSos.de)

When your entire business is riding on the success of your website to make sales, you have to go beyond a pretty design. You need a site that works for your customers — letting them easily find what they’re looking for as well as all the information they need to make a purchase. Marketing and customer-centric designs don’t have to be contrary. Great marketing is all about what the customers want. eConsultancy has some examples of great eCommerce sites along with commentary on what makes them so good…

I’ve been asking the Econsultancy blog team, as well as a few ecommerce experts, for their suggestions of great ecommerce sites.

I’ve picked the rest, some because they offer an excellent all round experience, others for specific aspects which others can copy/learn from…. — Which ecommerce sites are getting it right? Here’s 21 of the best… by Graham Charlton

Sarah Worsham / Jan 14, 2014

Instead of Customers Attract Enthusiasts

Building awareness for your business is a marketing problem. But what if your product was so awesome that everyone told their friends about it? What if your customers were so happy with what you’re selling that they did all your marketing for you? That’s the difference between having customers who just buy your product and having enthusiasts who promote your product. Attracting enthusiasts isn’t something you can do with better marketing or advertising — you have to have an amazing product.

If your startup, your non-profit or your event is suffering because of a lack of awareness, the solution isn’t to figure out some way to get more hype, more publicity or more traffic. Those are funnel solutions, designed to fix an ailing process by dumping more attention at the top, hoping more conversion comes out the bottom….No, the solution lies in re-organizing your systems, in re-creating your product or service so that it becomes worth talking about. —“Our biggest problem is awareness” by Seth Godin