Influencers are people in your network who are really interested in what you do. They amplify your message by passing it on through retweets, comments, and sharing, increasing the number of people you reach. Influencers are important both offline and online for expanding your potential business opportunities.
[Read more…] about Cultivating Relationships with the Influencers in Your Network
Marketing
Identify Your Ideal Customer Before Implementing Social Media
Knowing your target audience is vital to any social media strategy, which requires identifying your ideal customer in very specific terms. Many businesses try to target anyone who they think may be even remotely interested in their product. This can lead to social media presence that is spread way too thin for the company resources (this isn’t a good branding or product strategy either). It’s best to concentrate on the ideal customer and find the most appropriate 1-3 places online to connect.
To identify the ideal customer, think of job titles or occupations they may have. Try describing an individual that would purchase your products. What do they like to do? What interests them? Why would buying your product solve a problem or provide a benefit?
Once you have your ideal customer in mind, it will be much easier to investigate places they may already be online. Look for discussion groups, industry associations and publications that may interest your audience. We’ll discuss finding your audience in more depth in a future post.
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Technorati tags: customer, social media strategy, social media, marketing, business
Consumer Insights & Analysis Tools and Techniques
Ken Burbary gave a great presentation at FutureMidwest on some tools and techniques he uses to gather consumer insights for clients. I took a ton of notes during his presentation and was happy to find out he posted the slide deck so we can all benefit. Great tools. Take a look: