It’s April 1st – April Fools Day. If you work in an office, keep an eye out for pranks. And if you browse the web, you’ll need to take everything with a huge grain of salt today. Many tech businesses (notably Google) jump right into the April Fools fun with sometimes subtle jokes across their online properties. While all in good fun, is having a sense of humor also good for business?
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Marketing
Connecting the Dots Between Twitter and The Sale #smcd
I gave a talk last week at Social Media Club Detroit (smcd) on some ways to measure how all those tweets, shares posts and comments relate to achieving business goals. While measurement of social media is evolving, some companies have had success in connecting the dots between their social media and business strategies. I discussed what these companies did as well as how business ROI can be measured and achieved with social media.
Notes from the event can be found here (thanks Nikki!). Special thanks to Portage Media Jeremiah Staes for recording and production of the video. And a thank you to the Social Media Club Detroit for putting on the event and the Detroit Public Library for hosting. If you get a chance to go downtown to the library, I highly recommend it. The building is absolutely beautiful inside and would be a great place to host an event, meeting or group.
For more information on creating a social media strategy and on social media measurement, please consider attending our upcoming online webinars (just need a web browser and an internet connection):
- Crafting a Successful Social Media Strategy – Wed, Apr. 14th – 12pm – Register Now!
- Measuring Social Media Success Webinar – Wed, Apr. 21st – 12pm – Register Now!
Google gets a little Creepy in Quest for Ad Performance
Consumers don’t always buy something the minute they show interest in it. They may search for information, ask for recommendations, and browse around the web before making their decision to purchase. This is not that different either online or offline. It takes quite a few touchpoints with each customer before they actually buy from you. Since you’re not likely to buy something the first time you see an ad, Google is increasing the chances that you’ll click through on an ad by having those ads follow you around the web… which is a bit creepy.
If someone sees an ad on one site, Google can now show the same ad or a follow-up ad to just that person when they visit another site which shows Google ads. Since there are millions of sites in the Google Content Network, chances are Google will see them again. The program has been in beta since March, but it is now being rolled out to all AdWords customers. – Google Ads Will Now Follow You Across The Web (TechCrunch)
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