Social networks are growing. Even your Mom knows what Twitter is. The time people spend online is growing and increasingly they also interact there as well. You may have clients and customers which have never interacted with your company in person, only through a website or social network. All this means that your online reputation can have an effect on your brand and company.
Marketing
What to look for in Targeted Advertising Opportunities
Targeted advertising, or advertising directly to the people you want to reach is one of the most efficient and cost-effective ways to reach potential customers. A great place to buy targeted advertising is from websites which already have the audience you’re trying to reach. Sites such as industry publications, blogs, associations, forums and groups may offer advertising that you should consider. If you’re looking at advertising on one of these sites, here are some things to consider:
[Read more…] about What to look for in Targeted Advertising Opportunities
Referrers are Not Necessarily your Competitors
Sometimes companies get a little crazy about who links to their stuff, but linking is really the power of the web and without it, we’d just have boring text on a page. When someone links to your site, they’re a referrer in analytics terms – they’re referring people to your site. Sometimes this is done as a way of using your content or services for their own benefit, but if people have to get to your site to see that content or use the service, the referrer is sending people to your site. That’s a good thing right?
[Read more…] about Referrers are Not Necessarily your Competitors