Marketing

Sarah Worsham / May 11, 2009

Internet Marketing, Strategy & Technology Links – May 11, 2009

fleur120

Want Customers? List Your Company In SAI’s Services Directory (Silicon Alley Insider)
PPC Myth Week Pt 3: Kill Keywords That Dont Convert (Get Elastic eCommerce Blog)
The 50 Most Popular Newspaper Blogs (Silicon Alley Insider)
Too much free (Seth Godin)
MarketPoint Direct Partners with eWayDirect to Provide Its Clients with Interactive Solutions (Ad Operations Online)
Whiteboard Friday – Expired Content (SEOmoz)
Google Nearing 73% Share – Hitwise (Web Analytics World)
3 Models of Value in the Real Time Web (ReadWriteWeb)
Are You Really an Entrepreneur? (ReadWriteWeb)
An Ultimate Measure of Influence: Do You Matter? (Mashable)
YouMail: More Useful Voicemail (Web Worker Daily)
Will More Ads = More Revenue for FeedBurner Publishers? (Mashable)
Google Friend Connect Adds Comment Translation (TechCrunch)
Eric Schmidt On Netbooks: Forget Android, It’s All About Cloud Services (TechCrunch)
United Methodist Church Listens, Responds to Social Media (ReadWriteWeb)
How Many People The New York Times Would Need To Fire To Have A Viable Online Business (Silicon Alley Insider)
When It Comes To URL Shorteners, bit.ly Is Now The Biggest (TechCrunch)

We post links to stories about how to use the web effectively throughout the day on Twitter, Google Reader Shared or Delicious. Also, if you have a post or link you think is worth sharing, please let us know!

Liked this post? Consider subscribing to our RSS feed or our free email updates.

Sarah Worsham / May 6, 2009

What Benefits Do You Provide For Your Customers?

I’m guest blogging over at Insights Group today with a post about product benefits and why it’s important to clearly communicate them to your customers. Here’s an excerpt:

A lot of companies get caught up in how much they’re selling or how great a deal it is and they forget one vital thing. Customers buy your products or services because of the benefits they provide for them. Benefits equal the value of your product or service. If customers don’t see value (benefits) in your products or services, they won’t buy from you.

I hope you’ll join me at Insights for the rest of the post – What Benefits Do You Provide For Your Customers.

Sarah Worsham / May 5, 2009

Splash Pages – Thumbs Up or Down?

splashsergiotudela Now, I have to agree with Todd Zeigler over at The Bivings Group – normally I hate splash pages, especially as a user. But as Todd said, they seem to be extremely useful for collecting information (usually emails). It seems that sometimes you have to be a bit obnoxious for people to actually give you their information.

However, I want to insist that splash pages need to be used for one purpose – and one purpose only – collecting information from site visitors – getting them to sign up for your service, newsletter, whatever. They should NOT be used for a pretty flash movie or some other annoyance that serves no real purpose other than to annoy everyone. I don’t care if you spent a lot of money on that supposedly cool introduction. If you’re not using it for a real purpose, don’t do it. If you’re going to annoy your visitors, at least do it for an actual purpose – collecting information for a specific reason.

I also have to agree with Todd regarding the implementation of a splash page:

If you are going to deploy a splash page, please, please, please set it up so that a user only sees the page periodically. We usually set it up so that users who do not sign up see the page every two weeks or so. Also, make sure to set it up so that if users have already signed up for your email list they never see the splash page again. These steps will minimize the disruption to users who visit your site frequently.

(photo by sergio tudela)

Technorati tags: splash page, usability, design, business, marketing strategy, marketing

Liked this post? Consider subscribing to our RSS feed or our monthly newsletter.

« Previous Page