Yesterday, Ford revealed their new Explorer model exclusively on their Facebook page, and then followed up with live events in North America. The reveal on Facebook was followed by other events, including an online chat with CEO Alan Mulally, among others. How has the use of social media impacted the Explorer launch? Obviously, it’s a bit too early to tell in terms of sales, but let’s take a look at some initial measures…
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Thoughts on Togetherness from #TedXDetroit
Yesterday I attended the first ever TedXDetroit, which is an independently organized TED event. TED, which stands for technology entertainment design, is an invitation-only event which brings together the top thinkers and leaders in those fields to share ideas. (If you’ve never heard of TED, you really should take a look at their website because you can access presentations from the events.) By bringing together thinkers and leaders from different fields, everyone benefits by meeting new people and hearing new perspectives and thoughts. TedXDetroit was no different and it was the highest caliber event I’ve ever attended in the area (rivaling events on the coast in my opinion).
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