tl;dnr: The length and formatting of your content matters. People read differently online than in print (and mobile is even more different).
Ever click through a link and then find an article that was way too long and hard to read? If you’re like most people, you quickly left. How people read content online is quite different than how they read in print. And the circumstances around their information needs will also dictate how they read a page and how long you have to get your point across. [Read more…] about TL;DNR: Length and Formatting of Content Are Important