The best results on any communications channel happen when you’re talking to the right people with the right message. Blindly following everyone on Twitter, in hopes that they’ll follow you back, may get you a large following (if they do follow back), but it may not be the right people. All your efforts will be wasted and you’ll wonder why Twitter isn’t working for you. (This concept applies to other communication channels too.) Building on yesterday’s post about why no one is following you on Twitter, here are some tips for finding the right people on Twitter in order to start up the right conversations:
[Read more...]
Oct
27
2010
Networking on Steroids
Pretty much anyone will agree that networking is important, whether or not you’re in business for yourself. Most of us will put networking events on our calendars and make an effort to attend, at least occasionally. If we agree that networking is important, why then are we so hesitant to connect with these same people online? One of the best ways to have conversations online is to connect with people you’ve already met offline.
[Read more...]
Dec
08
2009
LinkedIn Is Becoming More Social
LinkedIn may be great as a glorified resume, but it’s lagged behind other social networks in terms of socializing. Yes, they have groups and Questions & Answers, but those really are discussion boards, where conversations happen in the public, and it’s hard to keep track of specific connections. Recently, LinkedIn borrowed a page from Facebook and added the ability to follow people so you can keep track of what they’re saying across different groups. While still a far cry from the socialization available on Facebook, it’s a good step forward.
Aug
20
2009
Why You Should Join Social Media Club Detroit #smcd
What is Social Media Club Detroit?
Social Media Club Detroit is a gathering of people, from all backgrounds, industries, and levels of experience, who are interested in social media. Anyone who is in the metro-Detroit area who wants to learn more about social media should join us. Here’s why…
Jul
20
2009
When References & Testimonials Aren't Enough…
We’re in the market for a financial advisor. Stop! Before you start spamming us with phone calls or emails – we’re not interested. What we’re looking for is a financial advisor that we’d feel comfortable going out to the bar with – someone who is recommended by someone else we trust. In this case, I don’t care what your resume is, or who your other clients are (unless I know them personally) or what they say, or what references you can provide. The service you’re selling is something that affects me personally and it’ll take several years before I know whether or not you’re full of it.
Digital Marketing & Strategy
Connect with Sazbean