Klout recently added Facebook into its influence measurement (which previously was looking mostly at Twitter). Even after recalculating my Klout score from time to time, it didn’t move from my initial score until I added in my Facebook profile. The Facebook integration still doesn’t look at any fan pages (just your profile), but does provide some useful information. After my previous review, my complaint about Klout using only bit.ly’s data for clicks on links is still an issue — if you don’t happen to use bit.ly to shorten your links, Klout has no data about them, and this may negatively affect your influence score. Let’s look at what information the Facebook integration has added….
[Read more…] about Klout Adds Facebook to Influence Measurement
online marketing
WordStream Helps Advertisers Generate More Qualified Traffic with New Tools
Most PPC (pay-per-click) software is focused on helping advertisers manage bids on keywords, WordStream’s new AdWords Quality Score Management Tools are designed to boost quality scores in Google AdWords campaigns while driving costs down. These tools are now incorporated into WordStream’s flagship PPC product and should make it much easier for AdWords advertisers to develop more cost-efficient and effective campaigns.
[Read more…] about WordStream Helps Advertisers Generate More Qualified Traffic with New Tools
The Most Effective Time to Tweet
I crunched some numbers on my Twitter account to see what the most effective time is to tweet (at least for me). I took a look at the number of clicks on tweets by what time of day and what day of the week for a 2 month time period (August and September) and then averaged them to remove discrepancies due to the number of tweets. Tweets included links to articles by others, my own blog posts, a few promotions and retweets. I took out a couple of retweets that had huge click numbers since I had retweeted a very influential person and clicks were most likely due to their influence. I tweet about a fairly wide range of topics, but the results are interesting….
[Read more…] about The Most Effective Time to Tweet