Monitoring is an essential part of any Internet or social media strategy. Even if people aren’t talking about your products or company, they’re probably having conversations that would be helpful — either for product development, customer service or marketing. Listening is a huge part of the value of social media and monitoring can help you keep up on the important conversations. Here are the essentials you should be monitoring:
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online reputation management
Why Understanding Your Customers is Vital to Your Social Media Strategy
Whenever I help a company with a digital or social media strategy, we spend a lot of time defining the business and understanding their customers. Why? Because understanding your customers is vital to the success of any marketing strategy, online or off. Who your customers are, what they care about, what their needs are all dictate how you should be using social media in order to engage and have conversations. Any type of marketing is more effective if you’re reaching the right people with the right message in the right places. Understanding your customers will help you be more effective in your social media strategy and increase engagement with the right people.
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