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Sep
02
2008

Google Video Launches for Internal Business Use

By | News & Notes

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This morning Google is launching Google Video for business, a customized video platform aimed at businesses for internal use. Think training vides, HR videos, etc. (anything that isn’t outside facing). The product is included in Google Apps Premier Edition for free, with 3 GB of storage per user account. – TechCrunch – Google Video Launches for Businesses

This launch will obviously have a limited use for now, but if you’re looking for a video service/vendor for internal use, Google might be a good vendor to check out, especially if you have users who are familiar with YouTube (it has similar functionality).  I’m guessing that Google will look to expand this in the future and possibly become a competitor in the online video industry – it’s just a logical jump from owning YouTube.

Aug
20
2008

Pre-Roll Ads May Not Scare Off Online Video Viewers

By | Internet Advertising, News & Notes

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The perils of preroll appear to have been vastly overstated, according to Nate Elliott, research director at Jupiter, who suggests audience loss as a direct result of prerolls could be as little as 5%. – Advertising Age – Fear of Preroll Ad Eases

If you’re considering advertising your business on online video, this study shows that viewers are not likely to leave just because you advertise before the video (a preroll ad).  However, viewers will leave if they feel that the content is not valuable.

Aug
07
2008

Tips for Creating Online Video Ads

By | Internet Advertising, News & Notes

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Free and low-cost video creation and editing tools have made it easy to create your own video ads.  Whether you’re creating your own video ads or having someone else create them, Ad Operations Daily offers some tips to help create a high-impact video ad.  Google offers video ads as part of their AdWords program – a cheap distribution network to consider.