Monitoring is an essential part of any Internet or social media strategy. Even if people aren’t talking about your products or company, they’re probably having conversations that would be helpful — either for product development, customer service or marketing. Listening is a huge part of the value of social media and monitoring can help you keep up on the important conversations. Here are the essentials you should be monitoring:
[Read more…] about 7 Social Media Monitoring Essentials
product names
14 Ways to Spy On Your Competition
Competitive analysis is important to any business strategy. Knowing what your competitors are doing and how they’re pricing and marketing their products will help you figure out how to market your own products. Luckily, there are many online tools that can help you get a look (or spy) on what your competitors are doing.
[Read more…] about 14 Ways to Spy On Your Competition