There are legal and best practice guidelines for how social media should and can be used by companies (Disclaimer: I don’t claim to be a lawyer. For legal guidance on these issues, please seek one out). The Federal Trade Commission (FTC) has governance over trade and advertising in the U.S. and they have set up guidelines for how social media should be used by companies. While the guidelines are meant to protect consumers, following them will also help you create a reputation for trust. Feel free to read the full guidelines yourself, but here are some general common sense principles that should help:
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profiles
17 Reasons Why No One is Following You on Twitter
As I was going through my new Twitter followers this morning, viewing each profile and timeline, I started thinking about why many did not have a lot of followers. I think these types of mistakes are made by many first-time Twitter users, especially when they try to use Twitter for the same marketing and advertising they do in other channels. Here are some reasons people may not be following you on Twitter (or why it seems like you’re talking to yourself):
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Google Has an Identity Problem
Well, two problems actually, but let’s take them one at a time. The biggest problem for me is that I have three different identities as far as Google is concerned – and they all have a different Google Profile with a different gmail address and it’s own login. I have one personal gmail account and two business Apps accounts and there’s no way to consolidate them. So how do people know where to connect with me on Google’s systems? How do I manage different identities and who gets what information?
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