Klout is a measurement tool which gives an idea of social web influence (at least via Twitter). Their data is used by applications such as Co-Tweet, HootSuite and others. Like Twitalyzer, Klout measures various aspects of Twitter usage and network, but focuses more on how influence and messages are spread via your network. Just because you have a lot of followers doesn’t mean that all of them are actually listening and engaging with you (and they probably aren’t). Klout gives you an idea of what your actual reach is and how engaged you are with your network (and vice versa).
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May
19
2010
The Wrong Way to Market on Twitter
Sending tweets where you’re pretending to have a conversation with someone, or rting something they didn’t actually tweet, or DMing me with promotions or offers is the wrong way to market on Twitter. And you’re missing the point! (and actually hurting yourself).
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Apr
22
2010
Using Twitter to Save Your Customer Service
Monitoring Twitter can save an otherwise negative customer service experience.
Recently I tried a 30 day trial of DimDim (webinar & conferencing software). During the 30 days, I was able to run through a webinar and was reasonably happy with the results, but a few people had technical problems that I had questions about. As the trial expired, I received several emails from a couple of people from the company reminding me to upgrade and asking if I had any questions. Sounds just fine right? Except I emailed a couple of them my questions and they never answered.
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Mar
23
2010
More Twitter Followers Isn’t Necessarily Better
We’ve all seen those Twitter accounts – they’re following 24,506 people and have 24,302 followers. They’re in a mad rush to get as many followers as possible by following so many people every day and removing those that don’t follow them back. Having more followers isn’t necessarily a good thing, and the results of a new research project has the data to show it:
To reach this conclusion, the researchers examined the Twitter accounts of over 54 million active users, out of some 80 million accounts crawled by their servers. They then went on to measure various statistics about these accounts, including audience size, retweet influence and mention influence. The conclusion? Those with the largest number of followers may be “popular” Twitterers, but that’s not necessarily related to their influence. High follower counts don’t always mean someone is being retweeted or mentioned in any meaningful ways. – The Million Follower Fallacy: Audience Size Doesn’t Prove Influence on Twitter (ReadWriteWeb)
Mar
15
2010
Sency Adds 4 New Language Search Engines
Real time search engine, Sency, who we’ve reviewed previously, just launched 4 international search engines to help users browse real time content in other languages. The real time web is alive – there are over 50 million status updates posted to Twitter every day. With all of these updates, a slew of real time search engines have launched in an effort to help users see what is being said right now.
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Mar
01
2010
Ask Sazbean: Do Twitter Giveaways Work?
Kevin from KidsDesk.net asks: Do Twitter Giveaways work? While it’s hard to get actual numbers from Twitter giveaways and contests, they do seem to work for most of the businesses that use them. Here are some guidelines and tips to avoid breaking Twitter’s terms of service and to make the giveaway work…
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Feb
22
2010
7 Basic Twitter Statistics
You’ve got a Twitter account and you’re tweeting and retweeting like a maniac. How can you measure how well you’re doing? Well first of all, what’s your goal for using Twitter? Increase sales? Collect leads? Knowing your goal is the first step for figuring out what you need to measure. Once you have that, here are some basic measurements you may want to use to see how well you’re doing:
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Feb
19
2010
Review: Twitalyzer for Twitter statistics
Twitalyzer goes beyond most websites providing statistics on your Twitter usage, displaying 15 key metrics on an easy-to-use dashboard. Other sites which provide Twitter statistics usually focus on followers (and follower growth), updates and followees. While it may be nice to see the growth of your following in a graph, it’s much more useful to know how engaged your audience is and how influential you are. Twitalyzer gives you a snapshot based on the past 7 days of activity, with trending information available for the last 14, 30, 60, and 90 days (and all time). Best of all, it’s free (at least for now).
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Dec
02
2009
Review: Sency for Real-Time Search
As more and more consumers start using social media to talk about companies, it becomes even more important for those companies to try to keep track of what is being said. Social media has increased the use of the web in terms of having real-time conversations (which used to happen mostly via instant messaging). Now customers can start talking about something immediately and companies often need to respond quickly to preserve their brand. Sency provides a window into the real time web and what is being said.
Digital Marketing & Strategy
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