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Using Twitter to Save Your Customer Service

Monitoring Twitter can save an otherwise negative customer service experience.

Recently I tried a 30 day trial of DimDim (webinar & conferencing software).  During the 30 days, I was able to run through a webinar and was reasonably happy with the results, but a few people had technical problems that I had questions about.  As the trial expired, I received several emails from a couple of people from the company reminding me to upgrade and asking if I had any questions.  Sounds just fine right?  Except I emailed a couple of them my questions and they never answered.
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More Twitter Followers Isn’t Necessarily Better

We’ve all seen those Twitter accounts – they’re following 24,506 people and have 24,302 followers.  They’re in a mad rush to get as many followers as possible by following so many people every day and removing those that don’t follow them back.  Having more followers isn’t necessarily a good thing, and the results of a new research project has the data to show it:

To reach this conclusion, the researchers examined the Twitter accounts of over 54 million active users, out of some 80 million accounts crawled by their servers. They then went on to measure various statistics about these accounts, including audience size, retweet influence and mention influence. The conclusion? Those with the largest number of followers may be “popular” Twitterers, but that’s not necessarily related to their influence. High follower counts don’t always mean someone is being retweeted or mentioned in any meaningful ways. – The Million Follower Fallacy: Audience Size Doesn’t Prove Influence on Twitter (ReadWriteWeb)

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Sency Adds 4 New Language Search Engines

Real time search engine, Sency, who we’ve reviewed previously, just launched 4 international search engines to help users browse real time content in other languages. The real time web is alive – there are over 50 million status updates posted to Twitter every day. With all of these updates, a slew of real time search engines have launched in an effort to help users see what is being said right now.
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