relationships

Sarah Worsham / Oct 20, 2009

Can You Prove What You Know?

In today’s service and knowledge economies, it can be difficult to tell an expert from a newbie. If someone asks you to prove that you know what you’re talking about, can you?

Sarah Worsham / Oct 13, 2009

News Flash: Selling Still Means Building Relationships

I had the honor of listening to Chris Brogan yesterday at the Detroit Chamber’s Marketing Mavericks event at the Detroit Zoo. I really like listening to people talk about social media, because it helps me come up with new ways to explain it to clients. One of the things Chris said was that selling is still about building relationships, social media is just a way to do that online.